SUSTAINABLY SOURCED COTTON

BETTER COTTON

OUR BETTER COTTON JOURNEY

  • 2.73 MILLION KILOGRAMS OF BETTER COTTON SOURCED SINCE 2019

    SUPPORTING MORE SUSTAINABLE FARMING AND CREATING LONG-TERM IMPACTS FOR FARMERS AND THE ENVIRONMENT.

What is Better Cotton?

Better Cotton is the biggest cotton sustainability program in the world.


The aim of Better Cotton is to improve the global cotton system by training farmers across the globe on more sustainable farming practices.

By supporting Better Cotton, we are ensuring that more cotton farmers are learning sustainable farming methods, allowing for more sustainable cotton to enter the global cotton supply chain.

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OUR BETTER COTTON IMPACT

FROM 2019 TO DATE

  • WATER SAVINGS

    Responsible cotton farming saved 2.1 to 4.2 billion liters of water.

    That's equivalent to filling up to 1,680 Olympic-sized swimming pools.

  • PESTICIDE REDUCTION

    Up to 787 kg of pesticides were avoided.

    That’s like avoiding 3,150 to 10,500 bottles of household pesticide.

  • INCREASED FARMER PROFITS

    Farmers gained $94,500 to $126,000 through sustainable practices.

    Improved yields and reduced costs help Better Cotton farmers grow both crops and profits.

IS THERE "BETTER COTTON" IN MY THREADFAST TEE?

Unlike recycled polyester fibers, Better Cotton is not traceable.

Better Cotton is allowed to be mixed with conventional cotton on its journey from field to product.

For instance, a yarn mill can mix both Better Cotton and conventional cotton when spinning the yarn.

It's not about how much Better Cotton is in each tee.

It's about the demand we create to source Better Cotton that positively impacts farmers and the environment.

The more demand we create, the greater the impact.

US GROWN COTTON

LOCALLY GROWN COTTON

Our Epic 100% cotton jersey fiber is sourced from U.S. cotton farmers who prioritize responsible production, using best management practices that enhance soil health, conserve water, reduce greenhouse gas emissions, and support biodiversity.

600K+ Kg of US Grown Cotton sourced to date

U.S. GROWN COTTON BENEFITS

U.S. Grown Cotton supports American cotton growers and the domestic agricultural economy, which includes farming equipment suppliers, rural businesses, and transportation industries.

Consistent sourcing at this scale can provide financial stability for growers, especially in a volatile global market.

Boosting U.S. Cotton Farmers and strengthening the Domestic Market

Advanced farming practices as well as regulatory frameworks

SUPPORTING FAIR LABOR PRACTICES

U.S. cotton production is highly regulated, ensuring compliance with labor laws.

This avoids the risks associated with exploitative labor practices found in some other countries.