Better Cotton Impact

  • 2.1 MILLION KILOGRAMS OF BETTER COTTON SOURCED SINCE 2019

    SUPPORTING MORE SUSTAINABLE FARMING AND CREATING LONG-TERM IMPACTS FOR FARMERS AND THE ENVIRONMENT.

What is Better Cotton?

Better Cotton is the biggest cotton sustainability program in the world.


The aim of Better Cotton is to improve the global cotton system by training farmers across the globe on more sustainable farming practices.

By supporting Better Cotton, we are ensuring that more cotton farmers are learning sustainable farming methods, allowing for more sustainable cotton to enter the global cotton supply chain.

Better Cotton support means:

  • WATER SAVINGS

    Responsible cotton farming saved 2.1 to 4.2 billion liters of water.

    That's equivalent to filling up to 1,680 Olympic-sized swimming pools.

  • PESTICIDE REDUCTION

    Up to 787 kg of pesticides were avoided.

    That’s like avoiding 3,150 to 10,500 bottles of household pesticide.

  • INCREASED FARMER PROFITS

    Farmers gained $94,500 to $126,000 through sustainable practices.

    Improved yields and reduced costs help Better Cotton farmers grow both crops and profits.

Is there "Better Cotton" in my Threadfast tee?

Unlike recycled polyester fibers, Better Cotton is not traceable.

Better Cotton is allowed to be mixed with conventional cotton on its journey from field to product.

For instance, a yarn mill can mix both Better Cotton and conventional cotton when spinning the yarn.

It's not about how much Better Cotton is in each tee.

It's about the demand we create to source Better Cotton that positively impacts farmers and the environment.

The more demand we create, the greater the impact.

Sustainably Grown U.S. Cotton

Our Epic 100% cotton jersey fiber is sourced from U.S. cotton farmers who prioritize responsible production, using best management practices that enhance soil health, conserve water, reduce greenhouse gas emissions, and support biodiversity.