We source our cotton to the utmost standards of sustainability.
Efficient water use
Care for soil health & natural habitats
Reduce use of harmful chemicals
Advocate for womens' inclusion
Focus on workers' safety & well-being
Make a conscious choice.
The Ultimate Tee.
A Collection that is good for you and good for our planet.
The Better Cotton Initiative (BCI) is the biggest cotton sustainability program in the world. The aim of BCI is to improve the global cotton system by training farmers across the globe on more sustainable farming practices:
All polyester fiber is made from recycled content including plastic bottles
From plastic to polyester
We all do our part by recycling plastic that would otherwise end up in landfills or the ocean
The plastic is transformed into high performance polyester fiber
All the poly yarn in our Ultimate Tee is made of these recycled fibers
Our heathers are dyed using 70% less water, 65% less energy and almost no chemicals